Apex BrandU
Scott Devore
Scott Devore • April 15, 2026
Published /u/scottdevore/blog/how-to-choose-your-next-focus-sales-leader-guide

How to Choose Your Next Focus: A Sales Leader’s Guide from the Trail to the Boardroom

Highlight
Choosing your next focus can transform your results-both in sales and life. By aligning your passions with clear goals, and embracing trust and consistency, you pave a path toward meaningful success.

Bold Claim: Your Next Focus Could Change Everything

how to choose your next focusI used to think focusing was simple-just pick one thing and attack it relentlessly. But after years navigating desert rides on my mountain bike and sealing deals in Chandler's boardrooms, I realized there's an art to choosing what truly deserves your energy. How you choose your next focus isn’t just about priority; it’s about crafting a story that aligns purpose with action.

In this post, I'll share my journey of finding clarity amid chaos and how you can too.

Common Questions About Choosing Your Next Focus

QuestionAnswer
What does "choosing your focus" really mean?It's deciding which goal or area will get the majority of your time and effort to create maximum impact.
How do I know if my current focus is working?Look for consistent progress and alignment with your long-term vision. If either is missing, it might be time to pivot.
Can passion alone guide my focus?Passion is vital but pairing it with realistic assessment ensures sustainable progress.

The Story Behind My Shift in Focus

A few years back, I hit a plateau both in sales and my mountain biking hobby. I was juggling multiple projects without real direction, feeling burned out on work deals while craving adventure trails in the desert outside Chandler. Then one afternoon on a particularly rugged ride, it clicked: every successful trail requires picking the right line before pushing hard. The same principle applied to my professional life.

I began tracking not just outcomes but also energy spent versus gained on each effort. This mindset gave me clarity on what deserved priority-and surprisingly led me to embrace new opportunities like the LiveGood Membership Savings Club that changed how I approached income streams without exhausting recruiting efforts.

Essential Gear for Staying Focused: Mountain Biking Meets Business Tools

If you're ready to sharpen your edge both offline and online, here are some essentials I've found invaluable:

  • A durable mountain biking helmet for those challenging rides
  • An efficient CRM platform tailored for relationship building
  • A rugged hydration pack that keeps you fueled on long desert journeys

These tools help me maintain focus from trailhead to closing table every day.

Your Next Steps With LiveGood

If maximizing returns without selling products or recruiting sounds like the break you need, consider this: LiveGood offers members up to $2047.50 per month through smart savings and unique membership perks. It shifted my perspective on passive income streams entirely-a perfect example of strategic focus meeting action.

[https://www.amazon.com/s?k=mountain+biking+helmet&tag=] [https://www.amazon.com/s?k=crm+software&tag=] [https://www.amazon.com/s?k=hydration+pack+rugged&tag=]

Selecting how to choose your next focus means combining lessons learned outdoors with proven business strategies-your breakthrough awaits when these worlds unite.


Work with Scott Devore

Here’s where I’m building right now:

LiveGood - Membership Savings Club

One curiosity-driven next step
No pressure. Just a fast clarity check.

Take 60 seconds and scan this post again for one thing: what they clearly prioritize, and what they ignore.

  • Headline test: what promise do they lead with?
  • Mechanism test: what do they say “works” (without hype)?
  • Proof of focus: do they repeat one message everywhere?

Then come back and compare what you noticed to the framework in the post.